The prize is not the same thing cheaper. It is the thing you could not do before.
Most companies will use AI to do more of the same, faster and cheaper, and call it transformation. It is not. It is the last era, optimized. The Blank Collar uses AI as an exponent, not a discount: new products, new categories, new kinds of work impossible at human-only scale.
Faster and cheaper is table stakes a competitor matches within a quarter. New is the only advantage that compounds.
We help the ones who use it to do something new.