/ The Blank Collar / About

The practicebehind thephilosophy.

The Blank Collar is a philosophy, a framework and an engine. A practice for the intelligence age. The term dates from 2016, the practice from 2018. By the time the world had words for what was coming, this one already had a name and a method.

Discipline
Rebuilding companies
for the age of AI

Based
Zürich, Switzerland

Since
Defined 2016 · Founded 2018

It is a body of thinking and a practice: a way of seeing how AI rebuilds the operating model. The ideas behind Kristian Kabashi's work live here. There is nothing to join.

Chronology

Ahead of
the vocabulary.

A term, a practice, a field manual and an engine. In the order they arrived.

2016The definition is setIn New York, while preparing a talk on the future of work. Six years before ChatGPT.
2018The practice is foundedThe Blank Collar opens as a practice. The term becomes a method, and the method sits behind the companies he built next. Four years before ChatGPT hit the mainstream.
2023The field manual shipsThe Blank Collar Equation comes out on Amazon Kindle. It writes the framework down for the workforce of the intelligence age.
2026The second editionThe Blank Collar returns fully revised and expanded, under a shorter title. The digital edition is free.
TodayThe engine producesThree expressions of the framework are live: .ai, .university, .ventures. More will follow as AI moves on.
Founded by

Proof it
is real.

It was written by an operator who built and scaled companies inside the shift it describes. Nothing here came from the sidelines.

Kristian Kabashi

Kristian
Kabashi

Founder · Author · Operator

Kristian Kabashi is a creative and a builder. He spent two decades as a senior executive inside global enterprises and as a founder starting companies from scratch. The Blank Collar has been his philosophical home since 2018. He wrote its field manual.

The enterprise side: Havas, Gyro, YouGov Switzerland, Dentsu. Senior roles at each, the last as EVP & Global Executive Director, Business Transformation. The founder side: he co-founded Numarics, AI finance for Swiss SMEs. It raised CHF 12.4M and reached CHF 13M ARR. Radicant Holding, BLKB's digital bank, bought it in 2024. Then Cybee.ai, AI-native cybersecurity, on a €1M seed. It entered the Best of Swiss Apps Hall of Fame in 2025. In the Deel × J.P. Morgan startup competition it made the top 100 worldwide, out of 37,000+ applicants. He sits on the Forbes Business Council and was Swissalbs Entrepreneur of the Year 2023.

The enterprise side

  • Dentsu, EVP & Global Exec. Director, Business Transformation
  • Havas · Gyro · YouGov CH, senior roles
  • Rebuilds at scale for global blue-chip clients

The founder side

  • Numarics, AI fintech, CHF 12.4M raised, acquired by Radicant 2024
  • Cybee.ai, AI-native cybersecurity, €1M seed, Best of Swiss Apps HoF 2025
  • Mandeta, programmatic media agency
Full biography at kristiankabashi.com
20+
Years rebuilding
companies
6
Countries
lived & worked
2016
Definition set
in New York
3
Ventures
co-founded
Codified for the intelligence age.
The Blank Collar by Kristian Kabashi, second edition, book cover

The Blank Collar is the field manual for operators and founders in the shift to the intelligence age. A company survives by becoming inheritable. A person survives by doing the opposite.

Second edition, 2026, fully revised and expanded. The digital edition is free to read, because the practice should be shared rather than owned.

A philosophy, an engine,
a growing set of expressions,
and a body of evidence.

It is also an invitation.

Not a specialist.
A blank collar.

Start the conversationRead the field report
About Kristian Kabashi and The Blank Collar