/ The Blank Collar / About

The practice
behind the
philosophy.

The Blank Collar is a philosophy, an equation, and an engine, a transformation practice for the intelligence age. The term was coined in 2016. The practice was founded in 2018. By the time the world had a vocabulary for what was coming, The Blank Collar already had a thesis, a method, and a name.

Discipline
Business transformation
in the age of AI

Based
Zürich, Switzerland

Since
Coined 2016 · Founded 2018
01 / The idea, in order

Ahead of
the vocabulary.

A term, a practice, a field manual, and an engine, each one arriving before the rest of the world had the words for it.

2016The term is coinedIn New York, while preparing a talk on the future of work. Six years before ChatGPT.
2018The practice is foundedThe Blank Collar launches as a transformation agency, turning the term into a method. Four years before agentic AI hit the mainstream.
2023The field manual shipsThe Blank Collar Equation is published on Amazon Kindle, codifying the framework for the workforce of the intelligence age.
TodayThe engine producesThree expressions of the equation exist, .ai, .university, .vc, with more to follow as AI evolves.
02 / Founded by

Proof it
is real.

The philosophy is not theory from the sidelines. It comes from an operator who has built and exited inside the exact shift it describes.

Kristian Kabashi

Kristian
Kabashi

Founder · Author · Operator

Kristian Kabashi is a creative, a builder, and a transformer, two decades spent both as a senior executive inside global enterprises and as a founder building category-defining companies from scratch. The Blank Collar has been his philosophical home since 2018, and the author of its field manual.

On the enterprise side: senior roles across Havas, Gyro, and YouGov Switzerland, culminating at Dentsu as EVP & Global Executive Director, Business Transformation. On the founder side: he cofounded Numarics (acquired by Radicant Holding, 2024) and Cybee.ai, and has raised more than CHF 13M in venture capital. Forbes Business Council member; Swissalbs Entrepreneur of the Year 2023.

The enterprise side

  • Dentsu, EVP & Global Exec. Director, Business Transformation
  • Havas · Gyro · YouGov CH, senior roles
  • Transformation at scale for global blue-chip clients

The founder side

  • Numarics, AI fintech, CHF 200k → 12M, acquired 2024
  • Cybee.ai, AI-native cybersecurity, Best of Swiss Apps HoF 2025
  • Mandeta, programmatic media agency
Full biography at kristiankabashi.com
20+
Years inside
the transformation
6
Countries
lived & worked
2016
Term coined
in New York
1
Exit
Numarics → Radicant
03 / The field manual
Codified for the intelligence age.
The Blank Collar Equation by Kristian Kabashi, book cover

The Blank Collar Equation is the field manual for operators, founders, and leaders navigating the shift to the intelligence age, the framework, worked into something teams can actually run.

It is layer one of the Codex made permanent: the philosophy and the equation, written down so the practice can be shared rather than owned.

/ The stance
A philosophy, an engine,
a growing set of expressions,
and a body of evidence.

It is also an invitation.

Not a specialist.
A blank collar.

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